The Wooster Collective has a post regarding Adidas’ brilliant viral street poster campaign in Berlin for their recently launched Adicolor paintable shoes:

We love the new campaign that adidas launched recently in Germany for adicolor.

Here’s how it works:

First, adidas put up a series of mostly white flyerposters - branded with the adidas logo - that subtley encouraged people to tag the billboard and basically fuck it up.

But then, days later, they came back to those same ads and placed another poster over it. The new poster features the adidas adicolor show, now with the original tags from the previous poster incorporated into the show design.

Of all the recent street campaigns we’ve seen lately, this is our favorite one by far. It’s extremely clever, but most importanly it fits the brand perfectly. It takes advantage of the street to the fullest. And most of all, it turns the tables in an absolutely brilliant way that is extremely impressive.

We’re sure that not everyone will agree with us, but whoever came up with this idea is really fuckin’ smart.

Fuckin’ smart indeed. More photographs and info here.