Rube Goldberg on Japanese TV
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These brilliant spots, edited back to back, are for a Japanese kids’ tv show called ‘Pitagora Switch.’ A Japanese colleague and I deduced the ‘Pitagora’ to mean ‘Pythagoras’ (of a^2 + b^2 = c^2 fame), the ’switch’ part, dunno. I am also assuming the tv show is a kind of science program, and that these bumpers are unique, weekly show openers. I don’t know if that’s true, but it is lovely to think so — we need more ways to make engineering sexier to the kids, because we’ll need more world-saving geeks in the future, and fewer fucking American idols.
[cheers, Theo]














