Greenpeace UK released a brilliantly acidic ad (part of their What Does Your Car Say About You? campaign) that tucks anti-SUV sentiment neatly within the metaphor of all-too-familiar intra-office relations.

This video tells me two things about the British: that 1) they are (still) obsessed with The Office, and 2) they are much further along culturally in their rejection of the irresponsible fuel-hogging behemoths known as Sports Utility Vehicles. The message of this piece would simply not fly in the US. For Americans, the social pariah in the commercial is less likely to be the douche with the SUV than the sensible person with the gall to argue in favor of a gasoline tax or carbon trade caps on our vehicular and industrial emissions. Sigh …

But I do think things are changing. If the increase of ad hominem attacks on specific car-types and drivers indicates a larger and more ingrained shift in our attitudes, then sites such as FUH2 (a user-generated photo submission site with its guns trained unflinchingly on the H2 line of Hummers) are encouraging. Sometimes you must be hater to be a lover!

Check out our submission of June 14, 2004:

[via Treehugger]