A nice post today on Motionographer likening the experiential and technological melding of web / interactive with motion graphics design as Kid Convergence, the unformed but quickly maturing love child between two distinct (at least until recently) but lovingly compatible mediums.

The post offers up two recent examples to underscore the convergence: Designgraphik’s (designer Mike Young’s — one half of the excellent YWFT – ongoing web experiment) — a mostly linear flash and video clickthru experience – and the Nike Air campaign minisite (a showcase of Nike’s upcoming line of 180 and 360 performance kicks), employing a VJ-like keyboard interface to activate psychedelic video effects, produced by DUMBO-based Big Spaceship.