There is a branch of commercial design out there now being roughly categorized as ‘motion design,’ which in almost all instances describe ‘motion graphic design,’ a screen-based artform used in tv bumpers and commercials, flash-heavy interactive websites, and street signage (check out Motionographer for good coverage of this emerging practice). But designer Ben Hopson wants to apply an aesthetic of motion in physical, product-based applications:

My goal is to add beauty and interest to products by investigating the different ways that movement can be designed. While designers have numerous techniques and tools at their disposal to improve the appearance of objects, when it comes to creating ways for objects to move through space, designers are often at a loss.

To remedy this problem, I have developed methods for sketching kinetic concepts and a working vocabulary to discuss them. What you will find recorded here are my initial investigations into this approach to product design.

Check out his work here.

[via Core77]